We're building the future of product planning
Product Planner was born from a simple belief: great products start with great planning. We're on a mission to give every product team the tools to discover, prioritize, and deliver what users truly need.
From frustration to focus
As product professionals ourselves, we experienced the pain of scattered planning tools firsthand. User research lived in documents nobody read. Stories were disconnected from outcomes. Roadmaps were static slide decks that went stale within a week.
We knew there had to be a better way. So we built Product Planner — a unified workspace where product teams can run structured discovery, map user journeys, build opportunity solution trees, and communicate strategy, all in real time.
It is built for product teams of every size that want to stay focused on outcomes, reduce waste, and ship products that genuinely make a difference for their users.
A Swedish company you can reach
Product Planner is developed and operated by Empowered Technologies Sweden AB (Org.nr 559549-4500), a company registered in Sweden.
What drives us every day
These principles guide how we build Product Planner, serve our customers, and work as a team.
Outcome over output
We measure success by the impact we create for users — not by the number of features we ship. Everything traces back to a real user need.
Collaboration first
Great products are built by great teams. We design every feature to foster open communication, shared understanding, and collective ownership.
Radical transparency
We share our roadmap publicly, keep pricing simple, and communicate openly — because trust is the foundation of every great partnership.
Security by default
Your product plans are sensitive. We treat security as a core feature, not an afterthought — with encryption, compliance, and privacy built in from day one.
Customer obsession
We listen deeply, respond quickly, and iterate constantly. Our customers' success is our success, and we never stop learning from them.
Inclusive & global
We build for diverse teams around the world. Our platform supports multiple languages, accessibility standards, and cultural contexts.
Join the community of smarter product teams
Start your free 90-day trial and see why teams choose Product Planner.