AI-powered product discovery →

Plan, collaborate & ship products that matter

Product Planner gives your team interactive tools to map user journeys, discover opportunities, and align on what to build next. Use it on its own, or connect Azure DevOps with native two-way sync.

Or explore a live example, no sign-up needed
Opportunity Solution Tree in Product Planner: a product outcome, the opportunities under it, and their solutions
Why Product Planner

Everything you need to build the right product

From discovery to delivery, our tools keep your entire team focused on outcomes that drive real user value.

Team collaboration

Work together in real time. Share ideas, leave comments, and keep everyone aligned with a single source of truth.

Discover opportunities

Use structured frameworks to uncover user needs, map assumptions, and validate ideas before writing a single line of code.

Ship with confidence

Prioritize the highest-impact work, plan releases visually, and ensure every story ties back to a real user outcome.

90-day
free trial, no credit card
2-way
Azure DevOps sync
4-in-1
story maps, trees, roadmaps, personas
Real-time
collaboration for your whole team

Built for teams already using

Azure DevOpsGitHub CopilotMCP Server
Who it's for

Built for every role on the product team

Product Planner gives each role the tools they need — all connected in one collaborative workspace.

Product Managers

Drive outcome-focused discovery with OSTs, roadmaps, and personas that keep your team aligned on what matters.

Designers & Researchers

Connect research insights to product decisions with personas, assumption tracking, and opportunity mapping.

Engineering Leads

Story maps that sync directly to Azure DevOps work items. The MCP server puts solutions and stories in Copilot while you code.

Product Squads

Shared boards with live updates and team voting that keep co-located and remote teams in sync.

Founders & Startups

Validate ideas fast with AI insights, lean discovery workflows, and templates designed for small teams.

Agile Coaches

Introduce continuous discovery across your org with structured frameworks and visual artifacts.

Be an early adopter

Help shape the future of product discovery

We are onboarding our first teams now. Join early, and help shape how teams do continuous discovery, with or without Azure DevOps.

We built Product Planner because great products start with discovery, not tickets. Use it on its own, or connect it to Azure DevOps so discovery and delivery stay in step.
The Product Planner team — Building in the open from Sweden
Become an early adopterFree for 90 days · no credit card required
Core tools

Purpose-built for modern product teams

From a measurable outcome to a release your team can ship, in one connected workspace.

Opportunity Solution Tree

Start from a measurable outcome, map the customer opportunities behind it, compare solutions and test their riskiest assumptions. Add your vision and strategy above it when you want the bigger picture.

Explore the Opportunity Solution Tree
Opportunity Solution Tree in Product Planner: a product outcome, the opportunities under it, and their solutions

User Story Mapping

Lay out the journey of a persona, stack stories under each step and slice the smallest release that works end to end. Sync stories and tasks with Azure DevOps when they are ready.

Explore User Story Mapping
User story map in Product Planner: activities and user tasks across the top, stories in release slices below

Outcome roadmap

Place opportunities as Now, Next and Later bets under the outcome they serve, and follow your releases on a delivery timeline.

Explore the roadmap
Now / Next / Later roadmap: opportunities placed as bets under each product outcome

AI product coach

A coach that knows your workspace: it asks about your product, stage and team, builds a plan and suggests the next step in every tool.

Meet the product coach
The AI product coach next to the Opportunity Solution Tree, suggesting the next step
The vision

The product operating system for your team

Not just another planning tool — a single place to connect discovery, delivery, and strategy, on its own or connected to Azure DevOps. Here's what ships today, and where we're headed.

Available

AI-assisted continuous discovery

Opportunity Solution Trees, story maps, and personas — with AI helping you explore the problem space and validate assumptions.

Available

Connected delivery

Two-way Azure DevOps sync keeps discovery and delivery in lockstep, so validated solutions become work items without copy-paste.

Available

Copilot & MCP in the IDE

The MCP server surfaces solutions and stories inside GitHub Copilot, so engineers keep product context while they code.

On the roadmap

Portfolio management

Roll opportunities, roadmaps, and outcomes up across workspaces to see the whole product portfolio in one place.

On the roadmap

OKR linkage

Connect objectives and key results to the opportunities and outcomes driving them, keeping strategy and execution aligned.

On the roadmap

Outcome-to-delivery analytics

Executive dashboards that trace outcomes through discovery to shipped delivery, so leaders can see impact, not just output.

Roadmap items are directional and not yet available. Want to shape what we build next? Tell us what matters to your team →

Customer stories

Real results, coming soon

We are gathering stories from our first teams. In the meantime, see the difference for yourself.

Your team could be our first case study

Start free today and put continuous discovery to work, on its own or alongside Azure DevOps. We would love to tell your story next.

Try it yourself