Who it's for

Built for every role on the product team

Whether you're a product manager charting strategy, a designer validating research, or an engineer shipping code — Product Planner gives you the tools to make better decisions together.

Your role, your workflow

See how Product Planner fits your work

Each role gets tailored tools and workflows — all connected inside one collaborative workspace.

Product Managers

Drive outcome-focused discovery with Opportunity Solution Trees, build roadmaps stakeholders trust, and ensure every feature ties back to a validated user need.

  • Map outcomes to opportunities and solutions with OSTs
  • Build visual roadmaps with timeline and kanban views
  • Create and maintain user personas grounded in research
  • Align stakeholders around a single source of truth

Product Designers & UX Researchers

Connect research insights directly to product decisions. Build personas, tag findings to opportunities, and validate assumptions before they reach engineering.

  • Build rich persona cards with goals, pains, and behaviors
  • Link personas to opportunities and solutions in OSTs
  • Validate assumptions with structured experiment tracking
  • Collaborate on opportunity mapping with the full team

Engineering & Dev Leads

Get clarity on what to build and why. Story maps translate directly into actionable work items that export to Azure DevOps — and the MCP server puts planning context right inside your IDE via GitHub Copilot.

  • User story maps that show the full journey and dependencies
  • Sync stories directly to Azure DevOps work items
  • MCP server brings solutions and stories into GitHub Copilot
  • Release slicing for clear, shippable increments

Product Teams & Squads

Work together on shared boards. Vote on priorities, iterate on plans, and stay aligned — whether co-located or fully remote.

  • Live board updates keep everyone in sync
  • Team voting and prioritization on opportunities
  • Shared workspaces with role-based access
  • Multi-user concurrent editing across all tools

Founders & Startup Teams

Validate ideas fast and avoid building the wrong thing. AI-powered insights, ready-made templates, and the MCP server help small teams move with the rigor of a mature product org.

  • AI-powered opportunity discovery and story generation
  • Templates to get started in minutes, not days
  • MCP server so Copilot knows your product context while you code
  • Free tier to get going with zero commitment

Agile Coaches & Scrum Masters

Introduce continuous discovery practices across your organization. Product Planner provides the structured frameworks teams need to adopt outcome-driven thinking.

  • OST framework for teaching continuous discovery habits
  • Story mapping workshops with shared boards
  • Visual artifacts that make process improvements tangible
  • Cross-team visibility into opportunity trees and roadmaps

Ready to see how it fits your workflow?

Start free and explore every tool — no credit card required.