Simple, transparent pricing
Start free. Scale as you grow. No hidden fees, no surprises.
Free
Perfect for individuals exploring product discovery.
$0/ month
- Up to 3 team members
- 2 workspaces
- All planning tools
- Real-time collaboration
- AI product coach, daily limit
- Integrations
- MCP server
Most Popular
Pro
For growing teams: more seats and workspaces, integrations and AI.
$12/ user / month
- Unlimited team members
- Unlimited workspaces
- All planning tools
- Real-time collaboration
- Integrations, with Azure DevOps sync
- AI with no daily limit
- MCP server for AI assistants
- Single sign-on
Enterprise
For organizations that need advanced security and support.
Custom
- Everything in Pro
- Dedicated support & SLA
- Custom contract & terms
- Help with your security review
- Custom integrations
- Onboarding & training
| Feature | Free | Pro | Enterprise |
|---|---|---|---|
| Team members | 3 | Unlimited | Unlimited |
| Workspaces | 2 | Unlimited | Unlimited |
| User Story Mapping | |||
| Opportunity Solution Trees | |||
| Roadmap and personas | |||
| Real-time collaboration | |||
| AI product coach | Daily limit | No daily limit | No daily limit |
| Integrations (Azure DevOps sync) | |||
| MCP Server | |||
| Single sign-on (Microsoft Entra ID, OpenID Connect) | |||
| EU data residency | |||
| Dedicated support |
Every plan is hosted on Microsoft Azure in Sweden Central, in the EU. Where your data lives and who processes it
90-day
free trial, no credit card
2-way
Azure DevOps sync
4-in-1
story maps, trees, roadmaps, personas
Real-time
collaboration for your whole team
Built for teams already using
Azure DevOpsGitHub CopilotMCP Server
Start planning smarter — for free
No credit card required. Full access for 90 days. Upgrade only when you're ready.
Start free trial