Thinking about product discovery
Ideas, frameworks, and practical advice on continuous discovery, empowered teams, and building products customers actually need.
Opportunity Solution Tree: Step-by-Step Guide with Examples
Build an Opportunity Solution Tree step by step: set a product outcome, map opportunities, compare solutions and test assumptions. With a worked example.
Why Product Discovery Needs Better Tools
Most product teams still rely on scattered docs, spreadsheets, and whiteboards for discovery. Here's why purpose-built tooling changes everything — from opportunity mapping to assumption testing.
Opportunity Solution Trees: Beyond the Whiteboard
The OST framework is powerful, but most teams outgrow their whiteboard within weeks. Here's how to keep your tree alive, connected, and useful as your product evolves.
Empowered Teams Need Empowered Workflows
Marty Cagan's vision of empowered product teams is inspiring — but without the right workflows and tools, empowerment stays aspirational. Here's how to operationalize it.
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