Personas that shape every decision
Keep the people you build for in front of the team: goals, pain points and behaviours, linked to the outcomes and opportunities they belong to and the story maps of their journeys.
How it works
Describe who you build for
Write goals, pain points and behaviours, or generate a first draft with AI and refine it with what you learn from interviews.
Link personas to discovery
Connect personas to outcomes and opportunities in the tree, so you can see whose problem each one is.
Map their journeys
Each user story map belongs to a persona, and every view can be filtered by persona.
What you get
Generate with AI
Draft personas from a short description of your product and users, then edit them.
Chat with a persona
Activate a persona agent that role-plays the persona, to try out how an idea might land before you test it with real customers.
Persona filters everywhere
Filter the tree, the story maps and the roadmap by persona.
Questions
- Does chatting with a persona replace customer interviews?
- No. A persona agent can help you prepare questions and think through an idea, but opportunities and evidence should come from real customers.
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